71.7 Million

Population

7.182 USD

Average GDP

18.4 billion USD

E-commerce Market Value

296.99 USD

Average Spending per Person

E-COMMERCE LANDSCAPE IN THAILAND

Thailand is one of the fastest-growing digital economies in the region. Its e-commerce sector is highly competitive and full of potential, with a projected market value exceeding USD 100 billion by 2025.

Advantages of doing e-commerce in Thailand:
+ Young population — over 69% of internet users shop online
+ Large consumer market with diverse product categories
+ Rapid growth of social commerce, especially via Facebook and TikTok
+ Strong government support for SMEs in digital transformation

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HOW TO START SELLING IN THAILAND

  • Simply register your business and set up online stores on e-commerce platforms or social networks such as Shopee, TikTok, or Facebook.

  • Next, run targeted ads to reach customers and use Fulfillment services for fast and reliable order processing and delivery.

  • Provide excellent customer care to increase repeat purchases and build a strong, sustainable brand.

  • Sell directly through e-commerce platforms or your own website.

  • Product selection may be limited, and costs are typically higher than traditional import models. Cash on Delivery (CoD) may not always be supported.

  • Import: Conduct customs clearance according to e-commerce trade regulations.

  • Sales & Marketing: Handled independently.

  • Shipping: Utilize international shipping services. Businesses are encouraged to test new markets with popular products first.
    Common practice includes storing goods in Hong Kong fulfillment centers before dispatching through optimized shipping routes to reduce costs.

HOW GIP CAN SUPPORT YOU

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  • Fulfillment Services
Smart warehouse management system (WMS) with integrated QR tracking
Multi-channel integration and process automation (OMS/API)
Flexible warehouse and shipping partner network
  • Logistics Services
High-speed operations with optimized control
Seamless global connectivity for limitless expansion
Cross-border logistics — conquering regional markets
  • Expert Consulting

Comprehensive operational setup consulting

Marketing and digital platform support

Close collaboration with sellers on advanced requirements

EXPLORE MORE USEFUL INFORMATION

1. For new home sale

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2. Sales tips

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3. Specialized knowledge

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